Skip to main content
Got a tip?
Newsletters

Mattel

Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products

The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products throughout 2026.

Mattel Studios Boss Robbie Brenner Talks ‘Masters of the Universe,’ ‘Polly Pocket’ and ‘Magic 8 Ball’ at MIPCOM: “‘Barbie’ Blew the Doors Open for Us”

"There's enthusiasm for taking such a bold swing with 'Barbie' and being rewarded for it," she told THR about the company’s slate at MIPCOM Cannes.

Venus Williams Is the Newest Member of Barbie’s Limited-Edition Inspiring Women Series

Mattel's buzzy new collectible is released ahead of the tennis legend's rumored Italian wedding.

Barbie Dollmakers Mario Paglino and Gianni Grossi Die in Head-On Car Crash

A car driving the wrong way on a highway in northern Italy caused the head-on collision that killed the longtime Barbie doll designers and collectors.

Mattel Inks Deal With OpenAI For Fan Experiences

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions and rides based on iconic toy brands.

Mattel Combines Film, TV Divisions Under Robbie Brenner

Jennifer Breslow has been named head of television, with former CAA agent Darian Lanzetta and Tom McNulty acting as senior executives of film.

Mattel Retreats From DEI Disclosures Amid Government Crackdown

The company is the latest of several across the entertainment industry, including Disney, Warner Bros. Discovery and Amazon Studios, to scale back disclosures over diversity, equity and inclusion.

‘Masters of the Universe’ Movie Finds Its Ram-Man as Trio Joins Cast (Exclusive)

Nicholas Galitzine stars as He-Man in the Amazon MGM Studios film from director Travis Knight.

Aaliyah Barbie: Mattel Releases New Doll on Singer’s Birthday

Preorders for the dolls, which go on sale Jan. 26, have already sold out.

‘Barbie’ Sequel in “Early Stages” as Greta Gerwig and Noah Baumbach Settle on Story Idea (Exclusive)

Per two sources, Oscar-nominated writers Gerwig and Baumbach have an idea for the sequel to the $1.4 billion blockbuster, though reps for Warner Bros. and the filmmakers deny it is in the works.

‘Masters of the Universe’: Idris Elba in Talks to Play Man-at-Arms for Amazon MGM

Nicholas Galitzine and Camila Mendes are set to star in the film from director Travis Knight.

‘Wicked’ Dolls Featuring Link to Porn Site Flood eBay

The toys accidentally sending people to the adult-content url wicked.com are going for as much as $250.