nba
NBC Hopes That Nostalgia, Tech and a Superstar Talent Pool Can Drive Its NBA Hoop Dreams
More than two decades after it last aired an NBA game, NBC is betting on Peacock and Michael Jordan as launches year one of its 11-year deal for the sport.
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The NBA Returns to NBC: How to Watch the 2025-26 NBA Season Online Without Cable
There are plenty of options for fans to catch the start of the new season, including the return of the NBA on NBC — the first time since 2002.
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NBA’s Advertiser Interest Surges, Lifting Media Partners Ahead of Tip Off
NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key placements sell out.
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NBA Sets Reimagined NBA TV and NBA App
The league is taking full control over its cable channel and streaming platform, 17 years after Turner Sports and Warner Bros. Discovery first began running the operation.
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Prime Sports Taps Common For NBA Theme Song
The rapper composed the theme alongside musicians James Poyser and Karriem Riggins.
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Kobe Bryant Film in the Works at Warner Bros.
Alex Sohn and Gavin Johannsen wrote 'With the 8th Pick,' focusing on the process that saw the future basketball superstar getting drafted into the NBA in 1996.
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How to Watch 2025 NBA Draft Live Online Without Cable
Here's where basketball fans can livestream the pro player selection event online for free.
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TV Ratings: Game 7 Gives NBA Finals a Six-Year High
Sunday’s game, however, caps a series between two smaller-market teams that drew relatively low viewing figures.
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NBC Sports Names Maria Taylor Lead NBA Studio Host
The network will regain rights to the NBA later this year.
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How to Watch 2025 NBA Finals Online Free Without Cable
Here's where basketball fans can livestream Game 7 of the Indiana Pacers vs. the Oklahoma City Thunder series online for free.
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Dad TV: NBA Playoffs, ‘The Last of Us’ and … ‘Bluey’? (Exclusive)
Nielsen data shows that fathers spend a lot of time watching kids’ programming.
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Take-Two Interactive, NBA Ink Expansive Deal On Entertainment, Gaming, Live Events and More
The video game publisher of the NBA 2K franchise will partner with the league on original content and competitive gaming via its new banner, while extending their multiyear partnership.
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