creator economy
The Creator A-List: The 50 Hottest Influencers on the Planet (2025)
They’ve conquered your feed, and now they’re coming for Hollywood. Meet the digital disrupters and intriguing influencers who are reshaping culture, comedy and celebrity — and turning viral fame into serious real-world clout.
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MIPCOM Wrap: Creator Economy Eats TV’s Lunch at Cannes Confab
Traditional TV giants like the BBC, Fremantle and Banijay scrambled to do deals with YouTube creators at the international television marketplace.
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Red Seat Ventures Hires Rena Ayer as Senior VP of Content & Talent Partnerships
Ayer was most recently at SiriusXM, working on its podcast business.
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The Definitive Guide to the Creators EcoSphere
A media expert delved deep into the data and created a one-of-a-kind map to the influencer universe in 2025.
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Instagram Is Launching Its Own Awards for Creators: “Rings” (Exclusive)
Spike Lee, Marc Jacobs and Instagram head Adam Mosseri will be among the judges of the Rings program, which will honor the platform's top creators with rings, both physical and digital.
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YouTube Heading to MIPCOM as TV Market Embraces Creator Economy
The video sharing platform is now the most-watched service on TV. "This is where the industry is."
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A New Studio Bets That It Can Level Up Creators and Independent Filmmakers (Exclusive)
Further Adventures, from YouTube veteran Steve Beckman and producer Ben Stillman, will work with independent filmmakers and creators to develop and produce new IP and projects.
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YouTube Aims to Democratize Branded Content Just Like It Did With Videos
At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content.
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Instagram Launches Marketing Campaign in Creator Push, Plans to Fund “Next Generation” of Talent
The Meta-owned platform also rolled out a slew of new features, including the ability for users to reorder their grids, and expanding Trial Reels to all users.
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Major League Baseball Acquires Stake in Creator-Led Jomboy Media
The league and nascent media company will collaborate on content and IP.
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Dhar Mann Studios Staffs Up With Media Veterans (Exclusive)
The creator-led studio has hired Fremantle and MrBeast veteran Toni Gray and a flurry of other executives.
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Peacock’s Next Four Scripted Shows Are From Digital Creators (Exclusive)
The creators, who were all part of NBCUniversal's Creator Accelerator Program, will launch 'The Warehouse Phase,' 'The Kouncil,' 'Older Hotter Wiser,' and 'People Like Me' on Peacock May 19.
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