More from Taylor Lorenz
How Much Do They Make?? These Reps Help Influencers’ Bring in the Mega Revenue
Here, the 49 top agents and managers who guide the most successful creators as they leap from a few thousand followers to multimillion-dollar partnerships.
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How Hollywood Learned to Love Influencers
After years of eye-rolling, the industry is finally waking up to the power of the booming creator economy. Is it too late?
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How Legacy Media Fumbled the Charlie Kirk Shooting
The aftermath of the shooting exposed how little traditional journalists understand the platforms shaping online radicalization and real-world violence: “Too many outlets don’t employ reporters who truly live online.”
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An Obituary for TikTok
Whether or not the ban holds for very long, the many unique communities on the platform will inevitably scatter across myriad smaller apps — and many will disappear altogether.
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How Trump Won the First “Influencer Election”
While both campaigns worked overtime to court influencers, Donald Trump invested early and heavily in relationships with podcasters and livestreamers in a strategy that ultimately proved more successful.
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Don’t Look at Me! Why Faceless Creators are the New Viral Sensation
Women who showcase their closets, their bath rituals and, yes, their carefully manicured hands — but never reveal themselves — are the next influencer craze.
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The New Fame: For Creators, 2024 Is the Best of Times… and the Worst
The roaring influencer ecosystem could exceed half a trillion dollars by 2027 — but its biggest stars say it’s tougher than ever to stay on top: “Everything is becoming really fragmented and niche while algorithms are more competitive.”
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